Michelle Steilen Net Worth: What’s Known and Estimated

Michelle Steilen's net worth is estimated at somewhere between $1 million and $5 million as of mid-2026, with the most defensible anchor sitting around $1–3 million. That range is built on what we can model from Moxi Roller Skates' publicly reported growth, her stunt and acting work, and her brand activities, not from any disclosed financial statement, because none exists publicly. She is a private business owner, not a publicly traded executive, so the honest answer is that every number you see online is an informed estimate, not a verified figure. If you are researching a different person, such as Michelle Hayden net worth, be sure you are using the right biography and sources because net worth figures can easily get mixed up online.

Who Michelle Steilen is and what drives her earnings

Michelle Steilen, widely known in the roller skating world by her skate name 'Estro Jen,' is the founder and lead executive officer of Moxi Roller Skates, a Long Beach and Los Alamitos, California-based brand she launched in 2008. She grew up around skate parks in Philadelphia and channeled that background into building what became one of the most recognized boutique roller skate brands in the U.S. Moxi Lifestyle, Inc. was formally registered with the California Secretary of State on August 15, 2011 (entity number 3412262), and Steilen is listed as director, secretary, CEO, and CFO, meaning she holds full executive control of the company.

Beyond the business, Steilen has a legitimate entertainment career. IMDb lists her as an actress and stunts professional. She served as a stunt double for Margot Robbie in the 2020 Warner Bros. film Birds of Prey and the Fantabulous Emancipation of One Harley Quinn, and she picked up a credit connected to Avril Lavigne's 'Young & Dumb' (2025) music video. A documentary short, 'Faces of Adventure: Michelle Steilen aka Estro Jen,' was featured at the Newport Beach Film Festival, which describes her as a business owner and skate designer. She also hosts Moxi Youth Camps at Woodward West and Woodward Camp, with events as recently as summer 2025, another active income stream.

How net worth gets estimated for someone like Steilen

For publicly traded company insiders, net worth estimation is relatively straightforward: SEC Form 4 filings disclose insider stock transactions, and you can model equity stakes from there. Steilen doesn't fall into that category. Moxi Lifestyle, Inc. is a private company, which means there are no required financial disclosures to the SEC, no public earnings reports, and no insider transaction filings that would anchor her wealth directly.

What estimators typically do, and what we're doing here, is build a revenue model from available data points and then apply assumptions about margins and owner stake. The California Secretary of State's bizfileOnline portal (bizfileOnline.sos.ca.gov) can confirm entity status, filing dates, and officer names, but it does not include financial statements, tax returns, or equity valuations. Property records, liens, and judgments filed in county courts are another layer of primary data. Net worth aggregator sites that publish a single confident number for Steilen are almost certainly reverse-engineering from brand visibility, not from actual balance sheets.

The best-supported estimate of Michelle Steilen's net worth

Here is what the data actually supports, broken out by what is confirmed versus estimated:

Given the revenue modeling above and the pandemic-era demand spike, a reasonable wealth trajectory looks like this: from 2008 to 2018, Steilen likely built accumulated business equity and savings in the low six-figure range. The 2018 LA Times data points to annual revenues that, with modest margins on a direct-to-consumer brand, could generate meaningful owner income. The 2020–2021 roller skating boom, during which Moxi sold out for months and Steilen opened a second factory to meet demand, was almost certainly the peak value-creation period. By 2026, with the pandemic surge normalized, the most defensible net worth range is $1 million to $3 million, with $5 million as a ceiling if the business retained strong equity value and she made smart asset decisions during peak cash flow.

Where the money actually comes from

Moxi Roller Skates: the core engine

The business is the dominant income driver by a wide margin. Moxi's product line spans entry-level beach skates around $129 up to premium boots and complete sets at $399–$409. At 10,000+ units per year (the 2018 figure), and accounting for a mix of price points, gross revenue in a strong year could plausibly reach $3 million to $5 million. Owner income, after manufacturing costs (Riedell handles production), operating expenses, and reinvestment, would be a fraction of that, but over nearly two decades of operation, accumulated owner equity is likely substantial. The partnership with Riedell Shoes means Steilen isn't carrying full manufacturing overhead, which likely improves margins.

Stunt and acting work

Stunt work on a major studio production like Birds of Prey carries real compensation. Union stunt performers on big-budget films typically earn anywhere from $1,000 to $5,000+ per day on set, and a featured stunt double role can generate tens of thousands of dollars for a production. This is a supplementary income stream, not a primary one, but it's real and documented.

Events, camps, and brand activities

Hosting Moxi Youth Camps at Woodward venues, appearing in brand content, and participating in events like the Newport Beach Film Festival's action sports series all extend Steilen's earning profile. These are likely modest relative to the business itself but they demonstrate consistent brand monetization across multiple channels.

Assets, liabilities, and spending signals

No real estate holdings, property records, liens, or major legal or tax events connected to Steilen have been publicly reported or disclosed as of June 2026. The business operates from a commercial address at 10591 Humbolt Street, Ste B, Los Alamitos, CA, a commercial lease, not an owned property, as best as can be determined from available records. The decision to open a second factory during the pandemic represents a significant capital investment, which means peak-revenue cash flow was at least partially reinvested into the business rather than taken as personal income. That is a spending signal worth noting: business reinvestment during the boom years likely capped personal liquid wealth even as business equity grew. No public endorsement deals or major partnership payments have been disclosed, though Moxi's brand collaborations with the broader skate community are well documented in trade press.

How her range compares to similar public figures

The $1–3 million estimate puts Steilen in a realistic range for a niche-market founder who built a recognized brand over nearly two decades without raising outside venture capital or taking the company public. For context, this site covers a range of public figures named Michelle across entertainment and business. If you are searching specifically for Michelle Heaton net worth numbers, this article’s approach to ranges and sourcing applies in the same way, since these figures are often model-based rather than verified. If you are also looking up other Michelle profiles, you may want to compare this estimate with what people cite for Michelle Holmes net worth. Profiles like Michelle Heaton (British TV personality) and Michelle Stephenson (original Spice Girls candidate turned businesswoman) sit in broadly similar ranges, mid-six-figures to low-single-digit millions, reflecting the reality that niche celebrity, brand building, and media work rarely generates the kind of wealth associated with mainstream A-list entertainment careers. Some sites discuss Michelle Stephenson net worth, so it is worth checking whether those numbers actually relate to the same person. Michelle Heyman, an Australian soccer star, and profiles like Michelle Hurst (actress) also illustrate how niche expertise plus entrepreneurship tends to produce solid but not spectacular wealth by public figures' standards. Because similar athlete-and-entrepreneur profiles are often discussed with varying figures, you may also want to check the latest Michelle Heyman net worth estimates for comparison. If you are also comparing other Michelle Hurst-related numbers, see how estimates for Michelle Hurst net worth are typically calculated and what sources they rely on. Steilen's business-founder status arguably gives her a stronger long-term wealth trajectory than a purely media-based career, because brand equity can appreciate independently of her personal public profile.

One quick clarification worth making: Michelle Steilen should not be confused with Michelle Stacy, another Michelle profile covered on this site. If you are actually looking for Michelle Stacy net worth, make sure you start from that separate person’s verified career and business details. They are entirely different people with different career backgrounds and financial profiles.

How to verify this yourself and what to do with conflicting numbers

If you want to fact-check or update this estimate, here is exactly what to look at and how to interpret what you find:

1. California Secretary of State business search: Go to bizfileOnline.sos.ca.gov and search for 'Moxi Lifestyle' or entity number 3412262. This confirms the entity is active, Steilen's officer roles, and the filing history. It will not give you financial data, but it confirms the business is real and she controls it.
2. County property records: Check Los Angeles County and Orange County assessor and recorder databases for any real estate in Steilen's name. If she owns property, it will appear here with assessed value, purchase price, and any liens. This is free public data.
3. Court records: Search California Courts' public case access portals for any civil judgments, tax liens, or bankruptcies. A major undisclosed liability would appear here and could significantly affect net worth.
4. SEC EDGAR: Search for 'Steilen' or 'Moxi' at sec.gov/cgi-bin/browse-edgar. Since Moxi is private, you likely won't find anything, but it's worth checking if the business ever went public or if she acquired public-company shares that triggered Form 4 disclosures.
5. Media and trade press: Set a Google News alert for 'Michelle Steilen' and 'Moxi Skates.' Major financial events — a brand acquisition, a licensing deal, a new investor — would likely generate press coverage even if not formally disclosed.
6. Net worth aggregator sites: Treat any specific number from these sites as a starting estimate, not a fact. Sites like Celebrity Net Worth, Wealthy Gorilla, and similar aggregators are building the same kind of revenue model described here, often with less transparency. Cross-reference at least three sources and look for consistency in the range, not the exact figure.

If you find conflicting numbers, and you probably will, with figures ranging from under $1 million to $10 million on different sites, the right move is to anchor on the most data-supported estimate, not the most dramatic one. The $1–3 million range is conservative and defensible based on what is actually documented. A number at $10 million or higher would require Moxi to have generated significantly higher margins and equity than the available evidence supports, unless there has been an undisclosed business transaction like an acquisition or major equity investment. Until that kind of primary-source event surfaces in public records or press, treat the higher figures as speculative ceiling cases rather than credible central estimates.